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Revealed: Top Two Google Ranking Factors!
Revealed: Top Two Google Ranking
Last Update: Thursday, February 03, 2011.
In this article I reveal what I believe are the two most important
ranking factors used by Google.
My findings are as a result of my ongoing optimization experiments
of my network of web sites on Google.
The top two Google ranking factors are:
Incoming Text Link Keywords
I'll explain each in more detail and what you MUST do to maximize
the effectiveness of each element.
PageRank is determined by the number and quality of links to a page.
Both the quantity and quality of text links are important. Always
try to get links from web pages with a PageRank rating of at least
Concentrate on getting as many different quality sites as possible
to link to one page on your site, usually your home page. Do not
spread the links to different pages. This will maximize the PageRank
of your main page, plus those of the subpages.
2. Incoming Text Link Keywords
ALWAYS provide text links for linking to your site. Avoid image
Google does index image links, but without any text for it to index,
it won't help your link popularity rating for your important
Include the most important keyword phrase in the text link, using
the EXACT spelling.
Do not pluralize the keyword phrase, if people usually search the
singular version of the phrase. And vice versa.
Avoid excess words, where possible.
The linked to page MUST have the text link keywords in the body of
the page, otherwise Google will discount the page.
Include the text link keywords within the title tag of the linked to
page. It is possible for a page without the text link keywords in
the title tag to get top rankings. But I have discovered that around
80% of top 10 rankings have the text link keywords in the title tag,
so always include it.
Well, there you have it. Those are what I consider the two most
important ranking factors used by Google. Other factors are
considered by Google, but their importance pales in comparison to
the two I have discussed in this article.